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commercial model application process

Serving more commercial clients every year, each requiring specific shots, locations or unique models for their pet-related products and brands, we have often called upon past clients and their animals for modeling work.  However, with demand increasing for commercial photography work, along with other agencies contacting scruffy dog seeking models, a database is required to assist these clients in choosing their prospective models.

Does your dog or cat have what it takes to be a supermodel?

Please read all of the info below, as well as the HOW TO APPLY.

NOTE: We are NOT an agency.  We cannot represent you and your animal to other companies, although we occasionally receive inquiries from agencies seeking models.  We do NOT shoot commercials; this is photography for commercial purposes.



Commercial sessions run differently than a private shoot.  With commercial, it’s not always about what the pet gives us, but rather, what we need from the pet, while still working within that animal’s natural abilities, drives and tolerances.  As such, it is vital that you are 100% honest in your assessment of your pet and their abilities.

To be an “Endorsed” model, your pet must meet all of the following qualifications.

DOGS … any breed, mix, size, age!

  • must have a higher than average level of training – “down”, “stand”, “sit”, “wait/stay” and more – all with owner at least 20′ out, and with a moderate level of distractions;
  • must be relatively trustworthy off-leash, but 100% is not necessary;
  • must have a reliable recall;
  • must be comfortable in new surroundings and new situations;
  • must possess leash-respect – i.e. little or no pulling;
  • must be healthy;
  • must possess some kind of a ‘working/directable’ drive – ball, frisbee, treats, owner, etc.;
  • must live in Southwestern Ontario and Greater Toronto Area, particularly KW and GTA, and must be available for travel to sessions across Ontario.

CATS …  any breed, mix, size, age!

  • must be outgoing and friendly;
  • must be comfortable with new people coming into their space/home (since we are typically needing to shoot in their own home where they are most comfortable);
  • must be playful or at least somewhat lure-able with food/treats;
  • can be any color, breed, hair-length, etc.;
  • must live in Southwestern Ontario and Greater Toronto Area, particularly KW and GTA, and must be available for travel to sessions across Ontario.

 If your pet meets all of the above requirements then being a scruffy model might just be for you! 



BUT WAIT!  There’s more!  What if your dog doesn’t meet all of the above qualifications but they are an extremely unique-looking dog (i.e. unique cross-breed, color or coat) or a rare breed?

We want rare and unique cross-breeds as well!

We are opening up a small section of the database to rare breeds and unique cross-breeds, making them available to commercial clients even though they might not be the most highly-trained specimens in all of dogdom.  These dogs can certainly be upgraded to the status of a fully “Endorsed” model with some training, but in the meantime, they can reside in the special section on the database, at the ready for any commercial clients who are after those diamonds in the ruff!

 … and if your scruffy doesn’t meet any of the above requirements, hey, we still love them!



If you are interested in the opportunities associated with being a scruffy dog commercial model AND if you live in Ontario:

  • drop us a line
  • PLEASE indicate that you are inquiring about modeling possibilities
  • do NOT send photos your email being deleted

We will send you the full information package detailing the full scope of requirements, what is involved, the perks and benefits, application form, and more!

Former clients: you’ve already got one foot in the door with your scruffy in that he/she has already met the SDP cameras.  If your dog/cat meets the requirements, PLEASE, we definitely want to hear from you!

We look forward to hearing from you and to the many exciting possibilities!

All written content and photos copyright to Illona Haus, scruffy dog photography.
DO NOT COPY or use the content of this website in any way.
Any form of copying or plagiarism will be thoroughly pursued by our attorneys.

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