after teasing you all on the scruffy dog facebook page for the past week or so, at last we are ready to reveal the new SDP logo! this has been in the works for over a couple of months now, even though it’s been well over a year that i’ve been ready to give the business a new logo. i have always been in love with the image below, of merrick goobernuts mcscruffy jumping for his ball … it symbolizes so much about scruffy dog and the impetus and passion behind this business … the love of dogs, the love of rescue, and making sure everyone has the opportunity to have fabulous photos and artwork of their beloved 4-legger to cherish for a lifetime.
even though all of my rescues have been scruffy, merrick — the rescue coming from the worst circumstances and requiring the most rehabilitation – simply had to be the inspiration behind the new logo. with a vision in hand, i approached client Don Straus — dad to the incomparable Memphis — to help me design and work this logo. yeah, i’ve got a fine arts degree, and in my day i wielded a pretty wicked pencil … but my drawing days are over, and unable to capture merrick in the absolute perfect, air-borne pose by camera, it was up to Don to combine several photos of the goober. and after many hours and days niggling over every last line in Don’s drawing and then hours and days of searching for and stressing over fonts, the final SDP logo has come to life.
there are a lot of connections and meaning behind the various elements of the new logo besides the drawing of our own goober.
the ball is a no-brainer … balls have been merrick’s doorway to rehabilitation and his method of dealing with any terrifying aspects of the new world around him. it speaks to his amazing recovery, his joy and new freedom, as well as my years of working with dogs in training and rehab.
the extra large shadow is probably a truer representation of just how big this boy really is — in heart, in spirit, and in courage … well, and his big-dog attitude, of course.
the bones (which you will see in the “seal” below) were drawn by me and have been an element of SDP for years now, and certainly speak of the other huge passion in my doggy world, and that is canine health and nutrition, and feeding raw for almost 10 years.
and finally, the font … yes, i know a number of you have already voiced your dismay over the loss of our former “scruffy” font. the problem is, that the scruffy font didn’t work with the graphics of the new logo. and to be honest, as a novelist for twenty-some-odd years, a good typewriter font has always struck a chord with me.
i have no doubt that there will be variations of this logo over the next few years, but my little flying boy will remain. he is now the “seal” and watermark on every photo that will be posted on the blog or facebook … even though I’m not sure Indy entirely approves …
and not sure about young Bosco either …
here’s the actual scruffy dog seal that you will see as part of the new SDP branding:
… used as a watermark or in other occurrences of branding …
i hope you all enjoy this new and much more personal SDP logo … and to celebrate its launch, as promised on the SDP facebook page, we’re going to have a contest! so if you don’t already follow us on facebook, now might be a good time to start!
handling the situation the way it should be handled, working with the dog’s energy, working at her timing, and generally letting her choose the pace, this amazing little girl was posing within minutes and pawing at me for attention.
